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How we drive customers to events 01/26/2011
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We know a thing or two about creating events to bring people together.  For years, we have hosted events that have drawn upwards to 800 people to a location where they've interacted with local business.

In 2010 for example, 700 military spouses with husbands deployed to the warzones attended our Valentine's Day party on Valentine's Day.

Right now, as I write this, 500 military families have already signed up to attend our Operation Baby Shower, Feb 13.  With several days to go, our numbers may exceed 800.

How do we do it?

We create events that put the military families first and foremost.  We don't think about anything other than honoring them for their service.  With that single focus, we have discovered that the local business community will come out to donate and, or raffle their wares to do the same.

Leading by example makes our events a huge success — and our military personnel and their families receive the respect and honor they deserve.

Sure, it takes a well-entrenched marketing and media platform, excellent relationships in the military and business communities, a dedicated staff, and the gift of fundraising, but a solid win-win intent is a must.
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How Pet Brigade is using NorthwestMilitary.com 12/10/2009
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Pet Brigade is offering blog and feature information for pet owners and at the same time building their own brand on our Web site.  Click here to see it.
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Clients, send us your stories 11/23/2009
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A reminder to all Swarner PR clients.  With our Internet site now up, we are looking for "expert" stories from you.  We hope you'll write us articles on the topics in which you are knowledgeable.  The stories are NOT about your business, but rather about the things you know through your business.  At the end of the story, we, of course, include your contact information, etc.

We also want your videos.  See here for an example.
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